Meet the Bloggers – An evening with some Handpicked friendsPosted: June 21, 2010
I have just come back from an evening with the bloggers of Handpicked Media, a blog network specialising in quality beauty, fashion, food and mums blogs amongst other topics. I was supporting a colleague who had been asked to talk about what media agencies look for in blogs and answer their questions.
Arriving at the venue (a cool cocktail bar in Broadick St, The Player) I was quite glad to find that the venue was quite dimly lit, misfortune having chosen the day I was due to meet influential fashion bloggers to jostle the lid from my pen whilst in my jeans on the way to work and spill ink all over my jeans. If I was trying to be positive I would say it gave me a ‘Just William’ naughty schoolboy quality but it probably just made me look like I had lost control of my bodily functions.
As an aspiring (although infrequent) blogger it was great to witness the camaraderie (sp.) amongst the crowd, from the first and second time attendees swapping tips on blog design, SEO for blogs, to the ‘pro’s’ bemoaning the attentions of ‘insensitive advertisers’ (not us!) offering ‘content’ and the trials of migrating to wordpress.org. Despite the obviously appealing free cocktails, it was clear that events like this are useful for both bloggers and their ‘networks’, as they are really working collaboratively, helping them increase their numbers and in turn improving their attractiveness to advertisers and profits. The night also represented the diversity of the blogosphere, with a good breadth of opinion, topic and character out there.
Working for a media agency its often easy to forget how personal this type of media can be, the polar opposite to the big publishing houses that are a much more established side of the media business. They offer us a great tool to really engage with communities and tap into expertise that can often go under the traditional media radar. For me opportunities on networks like this are what makes social media such an interesting area for advertisers and something that can be tapped in to to great effect.
The night had the added bonus of delicious wraps from Mooli on Frith Street, I will definitely be heading there soon!