The 5th Wave of Social Media knowledge from UM.
There’s so much buzz around ‘narrative media storytelling’, or transmedia in media at the moment. This is an interesting deck that delivers some simple lessons; such as make it tangible and accessible, and allow others to participate through spectating, as they did in the Coney Island rides.
Failing that if you think the whole thing is massively overblown, and a meaningless and over-used buzz term you can check out.
http://www.whatthefuckismytransmediastrategy.com/ and laugh at how many times you’ve heard some of the phrases