Here is the second installment/update of the CMO’s (Chief Marketing Officer) guide to social media. Its a really handy tool to send around company’s to the often many stakeholders in company’s where social media decisions are being made.
Its very handy as a checklist to ensure you have thought about every possible channel in a market where its often tempting to believe the world starts and finishes with Facebook.
The main categories the services are judged against are:
1. Customer communication: Facebook, Twitter, YouTube, Tumblr
2. Brand Exposure: Facebook, Twitter, LinkedIn, YouTube, Digg, Tumblr
3. Traffic to site: Digg, StumbleUpon
4. SEO: Flickr, YouTube, Digg, StumbleUpon, Tumblr
Source: Penn Olsen
Last week Facebook announced even fuller commenting facilities, that will take story comments and likes back into the news feed, and that make the use of it’s API on your website even more desirable. This means that due to sheer scale (FB hit 30 million UK active users last week for anyone who missed it!) the FB only plugins vs the likes of Janrain or Disqus, which allow you to comment using a number of logins, now look increasingly attractive.
For anyone out there wondering what exact steps to take to use Facebook to socialise their offering here is a doc that outlines the reasons for getting involved (NB – its pre-update but still very useful!)