Find the right social channel for your marketing purpose – CMO’s guide to social media

Here is the second installment/update of the CMO’s (Chief Marketing Officer) guide to social media. Its a really handy tool to send around company’s to the often many stakeholders in company’s where social media decisions are being made.

Its very handy as a checklist to ensure you have thought about every possible channel in a market where its often tempting to believe the world starts and finishes with Facebook.

The main categories the services are judged against are:

1. Customer communication: Facebook, Twitter, YouTube, Tumblr
2. Brand Exposure: Facebook, Twitter, LinkedIn, YouTube, Digg, Tumblr
3. Traffic to site: Digg, StumbleUpon
4. SEO: Flickr, YouTube, Digg, StumbleUpon, Tumblr

CMOcom-SocialMediaLandscape2011

Source: Penn Olsen



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