YouTube project for good – It Gets better

There is a brilliantly simple idea behind this project, to provide inspiration and hope to young people suffering bullying for being gay. Using YouTube to host a plethora of different personal stories, all with the message that ‘it gets better’, allows teens to go in and find clips that resonate with them.

When we so often hear about the ‘dog on skateboard’, ‘viral’ nature of online video, which seems to consign it to being a disposable/temporary medium, this seems a perfect example to highlight the potential of a more social and long term use of online video.


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